Putting a toy in your Happy Meal...
Putting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in y our Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in your Happy MealPutting a t oy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutt ing a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a to y in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealP utting a toy in your Happy MealPutting a toy in your Happy MealPutting a to y in your Happy
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Putting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in y our Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in your Happy MealPutting a t oy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutt ing a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a to y in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealP utting a toy in your Happy MealPutting a toy in your Happy MealPutting a to y in your Happy
Putting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in y our Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in your Happy MealPutting a t oy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutt ing a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in oy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in your Happy MealPutting a t oy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutt ing a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a to y in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealP utting a toy in your Happy MealPutting a toy in your Happy MealPutting a to y in your Happy
Putting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in y our Happy MealPutting a toy inutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in y our Happy Me your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy Meal Putting a toy in your Happy MealPutting a t oy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutt ing a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealPutting a to y in your Happy MealPutting a toy in your Happy MealPutting a toy in your Happy MealP utting a toy in your Happy MealPutting a toy in your Happy MealPutting a to y in your Happy
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How did it all begin?
Hunt for rarities: the most desired collections
Brainy fun: toys that can teach
Video games mania: the retro boom of 2003
Do you remember? let’s play
Timeline box: evolution of Happy Meal
Close
2
3
4
5
6
1
How did it all begin?
Hunt for rarities:
the most desired collections
Brainy fun:
toys that can teach
Video games mania:
the retro boom of 2003
Do you remember? let’s play
Timeline box:
evolution of Happy Meal
Menu
Menu

happy meal

Toys

story

happy meal

Toys

story

The idea of adding toys to Happy Meals came into the head of Yolanda Fernández de Cofiño, a McDonald’s franchisee in Guatemala, in the late 70s.
To make her McDonald's more kid-friendly, she suggested creating kids' lunches with toys and, at first, buying small souvenirs with her own money at local markets.

it all begin?

How did

The idea of adding toys to Happy Meals
came into the head of Yolanda Fernández
de Cofiño, a McDonald’s franchisee
in Guatemala, in the late 70s.
Yolanda Fernández de Cofiño — 1979
When McDonald's first introduced the Happy Meal in 1979, the box was a real gem! It was red with pictures of Ronald McDonald and circus elements. It was like a little celebration for every kid who opened it!
The first Happy Meal box
In the early 2000s, the boxes got a bit simpler but still stayed cool. In 2004, they started printing nutritional info on them so parents could know what their kids were eating. A useful feature!
Simpler but cool 2000s
Boxes were bright and detailed, with cool drawings from movies, cartoons, and toy collections. Each of the four sides of the box had different games and puzzles that kept kids entertained.
Bright and fun 80-90s
Today’s Happy Meal boxes have adapted
to modern kids and moved all the
games to digital. They have QR-codes
for content and info about McDonald’s
charitable projects. Less detail, but
more digital!
Interactive modern boxes

Timeline box:

evolution of Happy Meal

1979
80-90’S
00’S
now
First Box
When McDonald's first introduced the Happy Meal in 1979, the box was a real gem! It was red with pictures of Ronald McDonald and circus elements. It was like a little celebration for every kid who opened it!
Boxes were bright and detailed, with cool drawings from movies, cartoons, and toy collections. Each of the four sides of the box had different games and puzzles that kept kids entertained.
In the early 2000s, the boxes got a bit simpler but still stayed cool. In 2004, they started printing nutritional info on them so parents could know what their kids were eating. A useful feature!
Today’s Happy Meal boxes have adapted to modern kids and moved all the games to digital. They have QR-codes for content and info about McDonald’s charitable projects. Less detail, but more digital!
The first Happy Meal box
Simpler but cool 2000s
Bright and fun 80-90s
Interactive modern boxes
Tap on box
to learn more

the most desired collections

Hunt for rarities:

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28 figures representing different countries, housed in a case designed as Snoopy’s house. Snoopy is a beloved character, and this collection evokes fond memories for many collectors.
set ~$350
Snoopy World Tour (1998-1999)
The Toy Story collection, with Buzz Lightyear, Woody, Jessie, Bullseye, Emperor Zurg, RC car, and Slinky Dog, is a hit among collectors because they’re almost perfect miniatures of beloved characters from the iconic movie!
set ~$150
Toy Story (1995, 1999)
The Ty’s Teenie Beanie Boos collection included Britannia (UK), Maple (Canada), Glory (USA), and Erin (Ireland). Because it was a very limited release, collectors are eager to get their hands on it!
set ~$1000
International Bears (1999)